What is a branding service?

What is a branding service?

Branding services are an asset to the hospitality industry that helps them stay ahead of competitors. Branding services help your hotel to make the image in the eye of the customers.

In the hotel industry, branding services focuses on the concept that would connect with your customers.

How the customer will perceive your brand and they will engage with it or not, entirely depends on the branding. This makes it important to find the right branding services for your hotel business to flourish.

Branding services help in positioning your hotel in a way that is likely to attract guests, thereby increasing the recall value of the property among guests. If the hotel is positioned properly, it ensures a return of the guests to the hotel once again.

The marketing of the items used by the guests during their stay at the hotel helps in positioning of the hotel. Travel toiletries, tea bags, jams & the necessities are often used by the hotels for branding, which are carried out by guests, thereby enhancing the recall value of the property.

What is a branding service and how it helps the hotel industry?

Branding services are paid services that aim at uniquely positioning your hotel, that is likely to attract guest while making your hotel stand apart from competitors. If branding is done in the correct way it is likely to enhance the recall value of the hotel.

Branding services that help in positioning the hotel, understand it well that what attracts customers to book a particular hotel and what are the features that are likely to make the customer return to the property.

FEBC branding services, to help grow your hotel business

Apart from hospitality procurement services, we at FEBC also offers branding services for positioning your hotel business. With a clear and creative approach, our team experts design the branding strategy that suits our client’s requirements and matches their taste.

We work closely in coordination with the designer, operators & owner to deliver quality products, that helps in building the image of the hotel. Our hospitality branding services aim at matching the client’s expectations that compliments client style.

Here are the steps we follow in our hospitality branding process:

1.    Pre-Planning

Our hospitality branding services focus on pre-planning of the positioning of the hotel. We work closely to understand the client’s motive and the expectations thoroughly.

We conceptualize the whole process of branding after understanding the client’s requirements. Our team of experts works closely and uses their design background, strategic approach and experience to plan a well-defined branding strategy that suits the client's requirements.

2. Creative Strategy

As we move towards the next stage after having comprehensive research during pre-planning, our team of experts will closely work on determining the creative strategy. A passionate and thoughtful approach that aims to position your hotel well in the market is carried in this stage. An outlook of the look and feel of the property is efficiently defined through a brand guidelines document.

3. Concept Development

In the concept development stage, teams combined efforts and expertise come into play. It is the most essential stage of the branding process that makes the audience perceive the image of the brand which you create based on the concept. The expertise of the whole team starting from the interior design, procurement & branding, all are responsible for building the foundation of the hotel/brand. Table-top presentations, creative conceptualizations, logistical framework as well as mood boards come under this process.

4. Brand manual preparation & handover

For the past few years, we’ve worked with well-known hotel chains and are even serving the small lifestyle boutique hotels.

We bring ideas to paper while handling over the processed brand standards manual to the client, to be used later. This manual is filled with every possible branding service standard & practice related to your hotel brand, that promises to provide guests an overwhelming staying experience.

Picking up the right branding services apart from hospitality procurement services is necessary for the global growth of the hospitality sector. It helps in boosting the entire hospitality business while expanding the reach. FEBC International offers one of the top branding services for your hotel business.To know more about branding & procurement services for the hospitality industry visit www.febcinternational.com